Posted by Mark Middleton on Wed, May 04, 2011
Hanzo Archives Web Archive Connector is the next evolution of e-discovery for web content and social media. Web Archive Connector improves management, archiving, preservation and ediscovery of web content and social media in native format, on-premise and in the cloud.
Today we announce the launch of our latest web archiving innovation, Web Archive Connector, a new addition to Hanzo's portfolio of web archiving solutions. Web Archive Connector combines powerful software with a unique methodology to make it easy to collect, archive, preserve and produce web content and social media, available both on-premise and in the cloud.
Web Archive Connector integrates our web archiving solutions with third party enterprise archiving solutions, enabling customers to process their website, intranet, and social media content alongside all other electronically stored information.
In partnership with Symantec Corporation, today we announce our integration with Symantec Enterprise Vault and Discovery Accelerator: the Symantec Web Archive Connector is available immediately.
Symantec Web Archive Connector is a strategic addition to Symantec's market leading enterprise archiving platform that enables you to work with web content and social media within Symantec Enterprise Vault. Customers can now process their website, intranet, and social media content alongside all other electronically stored information, using the industry-leading archiving solution, Symantec Enterprise Vault.
Download the joint solution data sheet to learn more about the challenges of web archiving and social media archiving and understand what marketers, general counsel, compliance officers, archivists, and IT really need in a web archiving solution.
"Marketers, general counsel, compliance officers and IT are responsible for keeping a record of their company communications, advertisements, and product representations, irrespective of the channel used. With Hanzo's native format web archiving and social media archiving solutions, they are now able to do this for their online channels also." said Hanzo Archives CEO Mark Middleton. "In recent developments regulators and the courts have made their requirements very plain: you cannot treat websites and social media any different from other forms of electronically stored information. Leading businesses across many industry sectors are now using Hanzo Archives services to capture their web presence and meet their regulatory and legal obligations."
With this unique product, Hanzo demonstrates continued innovation and leadership that is driving the evolution of enterprise web archiving and social media archiving.
Download Data Sheet
Posted by Mark Middleton on Mon, Mar 07, 2011
From 1st March 2011 the Advertising Standards Authority (ASA) of the UK extends its online remit "to cover companies’ own marketing claims on their own websites and in other non-paid for space they control", which means "marketing communications on companies own websites and in other non-paid space they control, like Facebook and Twitter".
This is an extension of ASA's existing remit for "internet ads in paid-for space, like banner ads, pop-ups and paid search results", resulting much needed broad coverage:
The UK Code of Non-broadcast Advertising, which includes rules to make sure advertisements do not mislead, harm or offend, will be applied to all UK based company websites regardless of the sector or size of business or organisation.
Consumer protection is the key driver of this new initiative:
Since 2008, we have received over 4,500 complaints that we couldn’t deal with, but now anyone who has a concern about an online marketing communication will be able to turn to us. Not only is this good news for consumers, it is also good for business – marketing communications that are trusted are more likely to work and deliver value.
This story coincides with a recent television show, in which I was interviewed as an 'expert' in web archiving. I explained how an archive of a product vendors' website can be used as evidence of their 'product representations' at a given time. There is a non-disclosure on this story at the time of writing, so I'll write more after the show is aired later this year.
More information on ASA's new online remit is available on the Advertising Standards Authority website.
If you are a company using websites and social media for marketing communications and advertising to consumers, and you are interested in learning more about web archiving, please sign-up for our webinar, or contact us for a one-to-one demo.